April 2008 - 2008 Most Powerful Brands

(source: Millward Brown Optimor: Brandz Top 100 Most Powerful Brands; http://www.mrweb.com/drnoimg/drn8249.gif)

(Citigroup Global Wealth Management), Steve Cone (2005). Steal These Ideas!: Marketing Secrets That Will Make You a Star. (New York, NY: Bloomberg Press, 188 p.). Managing Director, Head of Advertising and Brand Management (Citigroup Global Wealth Management). Marketing. Handbook of marketing ideas covers advertising, branding, public relations, direct response, more;  examples of brands, successful/unsuccessful ads.

(Epsilon), Steve Cone (2008). Powerlines: Words that Sell Brands, Grip Fans, and Sometimes Change History. (New York, NY: Bloomberg Press, 288 p.). Chief Marketing Officer for Epsilon, Leading Provider of Data-Driven Marketing Technologies. Slogans; Brand name products; Marketing; Advertising. Great slogan is most important part of marketing campaign, how to create one.

(IBM), Paul R. Gamble, Alan Tapp, Anthony Marsella, Merlin Stone (2005). Marketing Revolution!: The Radical New Approach to Transforming the Business, the Brand & the Bottom Line. (Sterling, VA: Kogan Page, 308 p.). Professor of European Management (University of Surrey, UK) and Director of the Surrey European Management School (SEMS); Senior Lecturer in Marketing (Bristol Business School); Marketing Intern at IBM Business Consulting Services, IBM France; Senior Manager, Strategic Marketing & BCS CRM Marketing Leader -- IBM Europe, Middle East, Africa; IBM Professor of Relationship Marketing (Bristol Business School, University of the West of England) and Business Research Leader with IBM's Business Consulting Services. Marketing--Management; Product management. 

(Jergens), Bradford C. Kirk (2003). Lessons from a Chief Marketing Officer: What It Takes To Win in Consumer Marketing. (New York, NY: McGraw-Hill, 243 p.). Chief Marketing Officer (Andrew Jergens Company). Marketing; Advertising; Marketing--Management; Advertising--Management; Marketing research. Brand marketing.

(MTV), Paul Temporal (2008). The Branding of MTV: Will Internet Kill the Video Star. (Hoboken, NJ: Wiley, 250 p.). Associate Fellow at the University of Oxford, Visiting Professor in Marketing at Shanghai Jiao Tong University, China. MTV; brand. Consumer-oriented brand managed across multiple markets; how company built cult following, enviable reputation through creating, developing, managing powerful brand that caters for complex but universal array of needs, want; how to build, manage brand culture when faced with simultaneous needs for consistency and change, in both global, local markets.

(Harry Potter), Susan Gunelius (2008). Harry Potter: The Story of a Global Business Phenomenon. (New York, NY: Palgrave Macmillan, 216 p.). Branding (Marketing); Brand name products; Potter, Harry (Fictitious character). Bestselling books of all time; most incredible brand success ever (price wars, box office revenue, brand values).

(Starbucks), Arthur Rubinfeld, Collins Hemingway (2005). Built for Growth: Expanding Your Business Around the Corner or Across the Globe. (Philadelphia, PA: Wharton School Publishing, 368 p.). Former EVP (Starbucks); Business Journalist. Marketing; Sales management; strategic planning. 

David A. Aaker (1991). Managing Brand Equity : Capitalizing on the Value of a Brand Name. (New York, NY: Macmillan, 299 p.). Brand Name Products, Marketing Management

--- (1996). Building Strong Brands. (New York, NY: Free Press, 380 p.). Brand Name Products, Marketing Management

David A. Aaker, Erich Joachimsthaler (2000). Brand Leadership: The Next Level of the Brand Revolution. (New York, NY: Free Press, 351 p.). Brand name products--United States--Management.

Sue Adkins (1999). Cause Related Marketing: Who Cares Wins. (Boston, MA: Butterworth-Heinemann, 307 p.). Director of the Business in the Community's Cause Related Marketing Campaign. Social marketing; Marketing--Management.

American Marketing Association (1991). Marketing Masters. (Chicago, IL: American Marketing Association, 274 p.). Marketing; Marketing--Management. Collection of articles from the Journal of Marketing.

Chris Anderson (2006). The Long Tail: The Revolution Changing Small Markets into Big Business. (New York, NY: Hyperion, 256 p.). Editor in Chief (Wired magazine). Market segmentation; Internet marketing; Marketing--Technological innovations. Rise of the niche. Markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes.

Simon Anholt and Jeremy Hildreth (2004). Brand America: The Mother of All Brands. (London: Cyan, 192 p.). Professional Brand Strategists. Brand name products -- Case studies; Brand name products -- United States. America has become the largest and most powerful brand in the global marketplace.

Robert Bartels (1988). The History of Marketing Thought. (Columbus, OH: Publishing Horizons, 387 p. [3rd ed.]). Marketing--History.

Harry Beckwith (1997). Selling the Invisible: A Field Guide to Modern Marketing. (New York, NY: Warner Books, 252 p.). Service industries--Marketing. Sales advice to people in service businesses.

Scott Bedbury with Stephen Fenichell (2002). A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century. (New York, NY: Viking, 220 p.). Former Head of Worldwide Advertising (Nike); Starbucks. Brand name products; New products--Management.

C. Britt Beemer, with Robert L. Shook (1997). Predatory Marketing: What Everyone in Business Needs To Know To Win Today's Consumer. (New York, NY: Morrow, 288 p.). Marketing--United States; Consumer behavior--United States. Discerning trends in the marketplace, catering to customer needs.

Thomas L. Berg (1970). Mismarketing; Case Histories of Marketing Misfires. (Garden City, NY: Doubleday, 253 p.). Marketing--Case studies.

Robert C. Blattberg, Rashi Glazer, John D.C. Little (1994). The Marketing information Revolution / edited by Robert C. Blattberg, Rashi Glazer, John D.C. Little. (Boston, MA: Harvard Business School Press, 373 p.). Blattberg-Polk Brothers Distinguished Professor of Retailing at the Kellogg School of Management (Northwestern University), Glazer-Northern Telecom Scholar at the Walter Haas School of Business (Berkeley), Little-is Institute Professor and professor of management science, Sloan School of Management (MIT). Marketing--Data processing; Marketing--Management--Data processing; Marketing--Decision making--Data processing; Information technology.

Paul B. Brown (1988). Marketing Masters: Lessons in the Art of Marketing from Those Who Do It Best. (New York, NY: Harper & Row, 216 p.). Marketing--United States--Case studies; Success in business--United States--Case studies.

Andreas Buchholz, Wolfram Wo¨rdemann. (2000). What Makes Winning Brands Different?: The Hidden Method Behind the World’s Most Successful Brands. (New York, NY: Wiley, 222 p.). Formerly of Procter & Gamble, the board of White Lion International (Krefeld, Germany), Europe's Leading DiscountAdvertising Agency. Brand name products. 

Robert D. Buzzell, Bradley T. Gale (1987). The PIMS Principles: Linking Strategy to Performance. (New York, NY: Free Press, 322 p.). Marketing--Management; Strategic planning.

Joe Calloway (2003). Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison. (Hoboken, NJ: Wiley, 223 p.). Consultant on Branding and Competitive Positioning. Benchmarking (Management); Corporate image; Brand name products.

Radha Chadha & Paul Husband (2006). The Cult of the Luxury Brand: Inside Asia’s Love Affair with Luxury. (Boston, MA: Nicholas Brealey International, 314 p.). Founder, Chadha Strategy Consulting (Hong Kong); Founder, Husband Retail Consulting (Hong Kong). Brand name products--Social aspects--Asia; Luxuries--Social aspects; Brand name products--Asia--Marketing; Social status--Asia; Social classes--Asia. How, why of Asia's "luxeplosion": 1) Hong Kong - more Gucci, Hermès stores than New York, Paris; 2) China - biggest luxury market by 2014; 3) India - three-month waiting lists for hot items; 4) Asian consumers account for as much as half of the $80 billion global luxe industry.

Clive Chajet and Tom Shachtman (1991). Image by Design: From Corporate Vision to Business Reality. (Reading, MA: Addison-Wesley, 216 p.). Corporate image; Marketing; Industrial design coordination; Packaging--Design.

Merrill R. Chapman (2003). In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters. (Berkeley, CA: Apress, 252 p.). Computer software industry--Management--Case studies; Computer industry--Management--Case studies; Busines failures--Case studies. 

Robert B. Cialdini (1998). Influence: The Psychology of Persuasion. (New York, NY: Perennial, 336 p. [rev. ed.]). Regent Professor of Psychology (Arizona State University). Influence (Psychology); Persuasion (Psychology); Compliance. 

Kevin J. Clancy, Robert S. Shulman (1994). Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing. (New York, NY: McGraw-Hill, 308 p.). Marketing. 175 marketing myths.

David Powers Cleary (1981). Great American Brands: The Success Formulas That Made Them Famous. (New York, NY: Fairchild Publications, 307 p.). Brand name products--United States.

Scott Cohen (1979). Meet the Makers: The People Behind the Product. (New York, NY: St. Martin's Press, 221 p.). Businesspeople--United States--Interviews; Businesswomen--United States--Interviews.

Frederick A. Crawford and Ryan Mathews (2001). The Myth of Excellence: Why Great Companies Never Try To Be the Best at Everything. (New York, NY: Crown Business, 251 p.). Executive Vice President and Global Sector Leader of Cap Gemini Ernst & Young's Consumer Products, Retail, and Distribution Consulting Practice; Principal at FirstMatter LLC. Marketing research--Case studies; Consumer behavior--Case studies; Shopping--Case studies. 

Marcel Danesi (2007). Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys. (Lanham, MD: Rowman & Littlefield, 211 p.). Advertising; Marketing; Consumer behavior; Brand names; Signs and symbols. Guide to decoding messages woven into advertisements, commercials, brand names, logos; how ads, marketing, branding take hold in consumer psyche.

ed. R. P. T. Davenport-Hines (1986). Markets and Bagmen: Studies in the History of Marketing and British Industrial Performance, 1830-1939. (Brookfield, VT: Gower, 204 p.). Marketing--Great Britain--History; Marketing--History.

John Davis (2006). Measuring Marketing: 103 Key Metrics Every Marketer Needs. (Hoboken, NJ: Wiley, 440 p.). Practice Associate Professor of Marketing (Singapore Management University), Director of the Center for Marketing Excellence. Marketing; Marketing Management; Marketing Measurement. Three main themes: 1) marketing planning and customers; 2) the offering; 3) sales force.

George S. Day (1999). The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers. (New York, NY: Free Press, 285 p.). Marketing--Management; Sales management; Consumer satisfaction; Customer relations.

George S. Day; with a new introduction (1999). Market Driven Strategy: Processes for Creating Value. (New York, NY: Free Press, 405 p. [orig. pub. 1990]). Geoffrey T. Boisi Professorship in the Department of Marketing (Wharton). Marketing--Management; Strategic planning; Marketing; Strategic planning.

George S. Day, Paul J.H. Schoemaker (2006). Peripheral Vision: Seven Steps To Seeing Business Opportunities Sooner. (Boston, MA: Harvard Business School, 248 p.). Geoffrey T. Boisi Professor; Professor of Marketing (Warton); Chairman and CEO, Decision Strategies International, Inc. Marketing--Management; New products; Strategic planning; Industrial management. Practical tools and strategies for building "vigilant organizations" that are constantly attuned to changes in the environment.

Wendy Diamond, Michael R. Oppenheim (2004). Marketing Information: A Strategic Guide for Business and Finance Libraries. (Binghamton, NY: Haworth Information Press, 342 p.). Marketing research--Handbooks, manuals, etc.; Strategic planning--Handbooks, manuals, etc. Contents: Introduction -- Researching the competitive environment -- Research about customers -- Research for the promotional strategy -- Researching the sales strategy -- Researching price, packaging, and place -- Special topics.

James F. Engel, Martin R. Warshaw, Thomas C. Kinnear (1994). Promotional Strategy: Managing the Marketing Communications Process. (Burr Ridge, IL: Irwin, 624 p. [8th ed.]). Marketing; Advertising; Marketing--Management. The Irwin series in marketing.

ed. Ben M. Enis, Keith K. Cox, Michael P. Mokwa (1995). Marketing Classics: A Selection of Influential Articles. (Englewood Cliffs, NJ: Prentice Hall, 612 p.). Marketing.

Keith Ferrazzi with Tahl Raz (2005). Never Eat Alone and Other Secrets to Success: One Relationship at a Time. (New York, NY: Currency Doubleday, 320 p.). Former Chief Marketing Officer for Starwood Hotels & Resorts Worldwide, Former CMO at Deloitte Consulting; Former Reporter (Inc.). Success in business; Business networks; Generosity; Interpersonal relations; Public relations. 

Peter Fisk (2006). Marketing Genius. (London, UK: Capstone, 498 p.). Former CEO of Chartered Institute of Marketing. Marketing--Management. How to inject marketing genius into business to differentiate, deliver exceptional results.

Elizabeth Franklin (1964). Why Did They Name It ...? (New York, NY: Fleet Pub. Corp., 207 p.). Trademarks--United States--History; Brand name products--United States--History.

Doug Gelbert (1996). So Who the Heck Was Oscar Mayer?: The Real People Behind Those Brand Names. (New York, NY: Barricade Books, 400 p.). Businesspeople--United States--Biography; Entrepreneurship--United States--Case studies. 

Michael Gershman (1990). Getting It Right the Second Time: How American Ingenuity Transformed Forty-Nine Marketing Failures into Some of Our Most Successful Products. (Reading, MA: Addison-Wesley Pub. Co., 270 p.). Marketing--United States--Case studies; Brand name products--United States--Marketing--Case studies.

James H. Gilmore, B. Joseph Pine II (2007). Authenticity: Contending with the New Consumer Sensibility. (Boston, MA: Harvard Business School Press, 288 p.). Co-Founders of Strategic Horizons LLP. Product management; Consumer behavior; Consumers’ preferences. Consumers buy, don't buy based on how real they perceive company's product/service to be.

Paul Grainge (2007). Brand Hollywood: Selling Entertainment in a Global Media Age. (New York, NY: Routledge, 212 p.). Motion pictures--United States--Marketing; Corporate image; Brand name products. Will-to-brand in contemporary movie business; changes in marketing, media environment during the 1990s, 2000s; how logic of branding has propelled specific approaches to status and selling of film; relation of branding to emergent principle of ‘total entertainment’.

John Gove (2001). Made in America: The True Stories Behind the Brand Names That Built a Nation. (New York, NY: Berkley Books, 303 p.). Businesspeople--United States--Biography; Entrepreneurship--United States--History; Brand name products--United States--History.

James R. Gregory with Jack G. Wiechmann (1997). Leveraging the Corporate Brand. (Lincolnwood, IL: NTC Business Books, 233 p.). Brand name products--Marketing--Management.

Matt Haig (2004). Brand Royalty: How the World's Top 100 Brands Thrive and Survive. (Sterling, VA: Kogan Page, 314 p.). Brand name products--Management.

Ronald Hambleton (1987). The Branding of America: from Levi Strauss to Chrysler, from Westinghouse to Gillette, the Forgotten Fathers of America's Best-Known Brand Names. (Dublin, NH: Yankee Books, 224 p.). Brand name products--United States--History.

Robert F. Hartley (1990). Marketing Successes, Historical to Present Day: What We Can Learn. (New York, NY: Wiley, 290 p.). Marketing --Case studies.

--- (2004). Marketing Mistakes and Successes. (Hoboken, NJ: Wiley, 360 p. [9th ed.]). Marketing--United States--Case studies.

Mary Jo Hatch, Majken Schultz; foreword by Wally Olins (2008). Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding. (San Francisco, CA: Jossey-Bass,, 266 p.). Professor Emerita at the McIntire School of Commerce (University of Virginia); Professor (Copenhagen Business School);. Corporate image; Corporate culture; Branding (Marketing). What makes corporate brands work, how enterprise branding can drive business forward; three practical analytical models, tools to improve effectiveness of corporate branding effort: assess Vision-Culture-Image gaps, build organizational identity into brand, take company through four cycles of branding; management practices, processes involved in full-scale corporate branding effort.

Robert Heller (1987). The Supermarketers: Marketing for Success, Rules of the Mastermarketers, the Naked Marketplace. (New York, NY: Dutton, 384 p.). Marketing -- Case studies; Success in business -- Case studies.

Ed. Steve Heller (2002). Education of a Design Entrepreneur. (New York, NY: Allworth Press, 271 p.). Graphic arts -- Marketing; Sales promotion. Fifty essays and short interviews with design entrepreneurs on the benefits and setbacks in setting up shop on your own.

Donald W. Hendon (1989). Classic Failures in Product Marketing: Marketing Principles Violations and How To Avoid Them. (New York, NY: Quorum Books, 205 p.). Product management; Business failures--United States; Marketing--United States; New products--United States.

Cynthia Lee Henthorn (2006). From Submarines to Suburbs: Selling a Better America, 1939/1959. (Athens, OH: Ohio University Press, 392 p.). Developmental Editor of Online Courseware. Marketing--United States--History--20th century; Advertising--United States--History--20th century; Consumer behavior--United States--History--20th century; United States--Social conditions--20th century. Development, strategy, effect of marketing campaigns over span of twenty pivotal years; wartime advertising, marketing strategies tied consumer prosperity to war, easily adapted in Cold War era .

Sam Hill and Glenn Rifkin (1999). Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big. (New York, NY: HarperBusiness, 277 p.). Marketing--Management; Marketing research; Marketing--Planning.

Thomas Hine (1995). The Total Package: The Evolution and Secret Meanings of Boxes, Bottles, Cans, and Tubes. (Boston, MA: Little, Brown, 289 p.). Packaging--Social aspects--United States; Packaging--United States--Psychological aspects; Advertising--Social aspects--United States.

Stanley C. Hollander, Richard Germain; foreword by Richard S. Tedlow. (1992). Was There a Pepsi Generation Before Pepsi Discovered It? (Lincolnwood, IL: NTC Business Books,, 144 p.). Market segmentation -- United States -- History; Young consumers -- United States -- History; Marketing -- United States -- History; Advertising -- United States -- History.

George Burton Hotchkiss (1938). Milestones of Marketing; a Brief History of the Evolution of Market Distribution. (New York, NY: Macmillan, 305 p.). Marketing--History.

John Bradley Jackson (2006). First, Best, or Different: What Every Entrepreneur Needs To Know About Niche Marketing. (Indianapolis, IN: Dog Ear Pub., 256 p.). Lecturer in "Entrepreneurial Marketing" (California State University, Fullerton). Market segmentation; Differentiation. Sources of competitive advantage: 1) Time - being "first" until other guys find out; 2) Low cost producer, high performance leader - perceived as  "best" may seem great but can be exhausting; 3) differentiation - perceived as "different" is core of successful niche market strategy.

Johnny K. Johansson and Ikujiro Nonaka (1996). Relentless: The Japanese Way of Marketing. (New York, NY: HarperBusiness, 198 p.). Marketing--Japan; Export marketing--Japan. Lexus over Mercedes Benz, Sega over Mattel, turnaround of 7-Eleven - how did the Japanes do it?

Robert Jones (2000). The Big Idea. (London, UK: HarperCollins Business, 214 p.). Director of Wolff Olins, brand consulting firm. Success in business; Creative ability in business; Customer relations; Relationship marketing; Competition.

Mark Kearney and Randy Ray (2002). I Know That Name!: The People Behind Canada's Best-Known Brand Names from Elizabeth Arden to Walter Zeller. (Toronto,ON: Hounslow Book, 312 p.). Businesspeople--Canada--Biography; Business names--Canada; Brand name products--Canada; Corporations--Canada.

Francis J. Kelly III, Barry Silverstein (2005). The Breakaway Brand: How Great Brands Stand Out. (New York, NY: McGraw-Hill, 289 p.). President and Chief Operating Officer of Arnold Worldwide; Senior Vice President at Arnold Worldwide. Brand name products--Marketing. What it takes to create breakaway brand,;how today’s great brands execute breakaway campaigns, packaging,  promotion. 

Philip Kotler (1999). Kotler on Marketing: How to Create, Win, and Dominate Markets. (New York, NY: Free Press, 257 p.). Marketing--Management.

--- (2003). Marketing Insights from A to Z: 80 Concepts Every Manager Needs To Know. (Hoboken, NJ: Wiley, 206 p.). Marketing.

Philip Kotler, Dipak C. Jain, Suvit Maesincee (2002). Marketing Moves: A New Approach to Profits, Growth, and Renewal. (Boston, MA: Harvard Business School Press, 193 p.). Marketing; Telemarketing; Marketing--Management.

Nirmalya Kumar; foreword by Philip Kotler (2004). Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. (Boston, MA: Harvard Business School Press, 270 p.). Professor of Marketing at the International Institute for Management Development (IMD) in Lausanne, Switzerland. Marketing; Strategic planning. Puts marketing on the CEO's agenda in shaping the destiny of the firm.

Nirmalya Kumar, Jan-Benedict E.M. Steenkamp (2007). Private Label Strategy: How To Meet the Store Brand Challenge. (Boston, MA: Harvard Business School Press, 270 p.). Professor of Marketing, Director of Centre for Marketing, Co-Director for Aditya V. Birla India Centre (London Business School); Knox Massey Distinguished Professor of Marketing and Area Chair of Marketing Kenan-Flagler Business School (University of North Carolina). Brand name products--Marketing. New strategies for private labels that retailers are using, actionable strategies for competing against, collaborating with, private label purveyors.

Max Lenderman (2005). Experience the Message: How Experiential Marketing Is Changing the Brand World. (New York, NY: Carroll & Graf Publishers, 324 p.). Creative Director of GMR Marketing. Brand name products--Marketing; Marketing. Credible voices and sensory experiences to bring a brand's essence and  benefits to life.

Theodore Levitt (1962). Innovation in Marketing: New Perspectives on Profit and Growth. (New York, NY: McGraw-Hill, 253 p.). Edward W. Carter Professor of Business Administration Emeritus (Harvard Business School), Former Editor of Harvard Business Review. Marketing.

--- (1974). Marketing for Business Growth. (New York, NY: Free Press, 266 p. [orig. pub. in 1969]). Edward W. Carter Professor of Business Administration Emeritus (Harvard Business School), Former Editor of Harvard Business Review. Marketing. Defines marketing; entire being of a company.

--- (1986). The Marketing Imagination. (New York, NY: Free Press [new, exp. ed.], 238 p.). Edward W. Carter Professor of Business Administration Emeritus (Harvard Business School), Former Editor of Harvard Business Review. Marketing.

--- (2006). Ted Levitt on Marketing. (Boston, MA: Harvard Business School Pub., 226 p.). Edward W. Carter Professor of Business Administration Emeritus (Harvard Business School). Marketing. Best of Levitt's thinking over the last five decades.

Keith Lincoln & Lars Thomassen (2008). Private Label: Turning the Retail Brand Threat into Your Biggest Opportunity. (Philadelphia, PA: Kogan Page, 297 p.). Retail trade; Branding (Marketing)--Management; Brand name products--Management. Private labels (house brands) as opportunity to revitalize brands; ways retailers can maximize potential of their own private labels.

Martin Lindstrom; foreword by Philip Kotler (2005). Brand Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight, and Sound. (New York, NY: Free Press, 237 p.). Brand name products; Business names; Advertising--Brand name products; Advertising--Psychological aspects; Senses and sensation. Sensory branding. Largest study ever conducted on how five senses affect creation of brands.

Gian Luigi Longinotti-Buitoni (1999). Selling Dreams: How to Make Any Product Irresistable. (New York, NY: Simon & Schuster, 335 p.). Businessman, President/CEO of Ferrari North America. Selling--Psychological aspects; Marketing--Psychological aspects.

Margaret Mark and Carol S. Pearson (2001). The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes. (New York, NY: McGraw-Hill, 384 p.). Product management; Brand name products; Brand name products--Marketing.

Laura Mazur and Louella Miles (2007). Conversations with the Marketing Masters. (Hoboken, NJ: Wiley, 248 p.). Marketing; Marketing--Management; Marketing personnel--Interviews. Collected wisdom of most influential marketing thinkers - look at what made each master great, glimpse of the marketing future.

Malcolm McDonald, Keith Ward, Brian D. Smith (2006). Marketing Due Diligence: Reconnecting Strategy to Share Price. (Oxford, UK: Butterworth-Heinemann, 300 p.). Professor of Marketing and Deputy Director Cranfield School of Management and Former Marketing Director of Canada Dry. Corporate profits -- Management; Marketing; Corporations -- Investor relations; Strategic planning -- 16th century. Process that directly connects marketing strategy to shareholder value.

William J. McEwen (2005). Married to the Brand: Why Consumers Bond with Some Brands for Life: Lessons from 60 Years of Research into the Psychology of Consumer Relationships. (New York, NY: Gallup Press, 135 p.). Brand name products -- Marketing. Why some companies develop consumer connection, why others don't.

Molly Wade McGrath (1983). Top Sellers, U.S.A.: Success Stories Behind America's Best-Selling Products from Alka-Seltzer to Zippo. (New York, NY: Morrow, 186 p.). Brand name products--United States; Success in business--United States.

Regis McKenna (1985). The Regis Touch: Million-Dollar Advice from America's Top Marketing Consultant. (Reading, MA: Addison-Wesley, 179 p.). Marketing.

--- (1991). Relationship Marketing: Successful Strategies for the Age of the Customer. (Reading, MA: Addison-Wesley, 242 p.). Relationship marketing; Customer services; High technology--Marketing.

Robert M. McMath and Thom Forbes (1998). What Were They Thinking? : Marketing Lessons I've Learned from over 80,000 New-Product Innovations and Idiocies. (New York, NY: Times Books, 240 p.). Owner of McMaths' New Product Showcase & Learning Center (Ithaca, NY). New Products-Marketing. History and lessons of failed products.

Ronald D. Michman, Edward M. Mazze, and Alan J. Greco (2003). Lifestyle Marketing: Reaching the New American Consumer. (Westport, CT: Praeger, 241 p.). Market segmentation--United States; Target marketing--United States; Consumers' preferences--United States; Consumer behavior--United States; Lifestyles--United States.

Russell R. Miller (1998). Selling to Newly Emerging Markets. (Westport, CT: Quorum Books, 274 p.). Export marketing--United States; Foreign trade promotion--United States; Risk management--United States; Country risk--United States; Former Soviet republics--Economic conditions; Europe, Central--Economic conditions.

--- (2000). Doing Business in Newly Privatized Markets: Global Opportunities and Challenges. (Westport, CT: Quorum, 327 p.). Privatization; Competition, International; International economic relations; Free enterprise.

Jack Mingo (1994). How the Cadillac Got Its Fins: And Other Tales from the Annals of Business and Marketing. (New York, NY: HarperCoillins, 228 p.). Industries--United States--History--Anecdotes; New products--United States--History--Anecdotes; Marketing--United States--History--Anecdotes; Businessmen--United States--Anecdotes; United States--Commerce--History--Anecdotes.

Geoffrey A. Moore (1995). Inside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge. (New York, NY: HarperBusiness, 244 p.). Marketing-High Technology Industries.

--- (1999). Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers. (New York, NY: HarperBusiness, Rev. ed. [orig. pub. in 1991]). Marketing-High Technology, Selling-High Technology.

Andy Milligan (2004). Brand It Like Beckham: The Story of How Brand Beckham Was Built. (London, UK: Cyan Books, 205 p.). Executive Director of Interbrand in London. Brand name products -- Case studies. 

Andy Milligan, Shaun Smith (2006). See, Feel, Think, Do: The Power of Instinct in Business. (London, UK: Cyan Communications, 224 p.). Executive Director of Interbrand in London. Brand name products -- Case studies. Experience marketing - observing the way real people act in real situations.

Liz Moor (2007). The Rise of Brands. (N.Y., NY: Berg, 192 p.). Senior Lecturer in Media and Cultural Studies (Middlesex University). Branding (Marketing); Brand name products--History; Branding consultants; Intellectual property--Management; Marketing--Social aspects. How brands develop, operate in contemporary society; earliest examples date to Roman Empire; growing industry, applied to commodities, charities, cities, worlds of sport and entertainment, government initiatives; brand in history, growth of national, global brands, changing approaches of branding industry, exploration of new spaces for advertising.

Anne Elizabeth Moore (2007). Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity. (New York, NY: New Press, 272 p.). Market segmentation; Green marketing; Brand name products. Corrosive effects of corporate infiltration of underground, critical look at advertising agencies, corporate marketing teams, branding experts and at members of underground who have helped forward corporate agendas.

Evan Morris (2004). From Altoids to Zima: The Surprising Stories Behind 125 Brand Names. (New York, NY: Simon & Schuster, 199 p.). Newspaper Columnist ("The Word Detective"). Brand name products. 

Chris Murray and the editors of Soundview Executive Book Summaries (2006). The Marketing Gurus: Lessons from the Best Marketing Books of All Times. (New York, NY: Portfolio, 320 p.). Editor of Soundview Executive Book Summaries. Marketing; Marketing--Abstracts. 17 summaries of marketing books published in the last 15 years.

Raymond A. Nadeau (2006). Living Brands: Collaboration + Innovation = Customer Fascination. (New York, NY: McGraw-Hill, 302 p.). Executive Creative Consultant for Turner Media Group. Brand name products; Advertising--Brand name products. Brands that tap into customers' lifestyles; speak directly to how consumers live, what they buy.

Wally Olins (1978). The Corporate Personality : An Inquiry into the Nature of Corporate Identity. (New York, NY: Mayflower Books, 215 p.). Chairman, Saffron Brand Consultants. Corporate Image, Management, Public Relations

--- (1990). Corporate Identity : Making Business Strategy Visible through Design. (Boston, MA: Harvard Business School Press, 224 p.). Chairman, Saffron Brand Consultants. Corporate Image, Organizational Behavior.

--- (2003). Wally Olins on Brand. (London, UK: Thames & Hudson, 256 p.). Chairman, Saffron Brand Consultants. Brand name products.

Glenn Porter and Harold C. Livesay (1971). Merchants and Manufacturers: Studies in the Changing Structure of Nineteenth-Century Marketing. (Baltimore, MD: Johns Hopkins University Press, 257 p.). Marketing--Management--United States--History--19th century; United States--Commerce--History--19th century.

Mary Lou Quinlan (2003). Just Ask a Woman: Cracking the Code of What Women Want and How They Buy. (Hoboken, NJ: Wiley, 272 p.). Former CEO, N. W. Ayer Advertising. Women consumers--United States; Marketing--United States; Women--United States--Attitudes.

Ron Ricci, John Volkmann (2003). Momentum: How Companies Become Unstoppable Market Forces. (Boston, MA: Harvard Business School Press, 206 p.). Marketing--Technological innovations; Internet marketing; Brand name products--Marketing; Strategic planning.

Al Ries (1996). Focus: The Future of Your Company Depends on It. (New York, NY: McGraw-Hill, 304 p.). Marketing consultant. Marketing-Management

Al Ries and Jack Trout (1986). Marketing Warfare. (New York, NY: McGraw-Hill, 216 p.). Consultants. Marketing, Competition

--- (1989). Bottom-up Marketing. (New York, NY: McGraw-Hill, 226 p.). Marketing consultants. Marketing, Advertising

--- (1993). The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk. (New York, NY: HarperBusiness, 143 p.). Marketing consultants. Marketing

--- (2001). Positioning: The Battle for Your Mind. (New York, NY: McGraw-Hill, 246 p. (20th anniversary ed.)). Consultants. Positioning (Advertising)

Al Ries and Laura Ries (1998). The 22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand. (New York, NY: HarperBusiness, 182 p.). Marketing consultants. Brand Name Products-Management.

--- (2004). The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival. (New York, NY: HarperCollins, 308 p.). Brand name products; Brand name products--Marketing; Brand name products--Management; New products--Management.

Steve Rivkin and Fraser Sutherland (2004). The Making of a Name: The Inside Story of the Brands We Buy. (New York, NY: Oxford University Press, 275 p.). Brand name products.  

Scott Robinette and Claire Brand; with Vicki Lenz (2001). Emotion Marketing: The Hallmark Way of Winning Customers for Life. (New York, NY: McGraw-Hill, 247 p.). Marketing; Customer relations; Consumer satisfaction.

Emanuel Rosen (2000). The Anatomy of Buzz: How to Create Word-of-Mouth Marketing. (New York, NY: Doubleday (Currency), 303 p.). Word-of-mouth advertising; Marketing.

Bernd Schmitt and Alex Simonson with a foreward by Tom Peters (1997). Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image. (New York, NY: Free Press, 345 p.). Professor of Marketing (Columbia, Georgetown). Corporate Identity, Brand Management

Bend Schmitt (1999). Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act and Relate to Your Company and Brands. (New York, NY: Free Press, 280 p.). Professor of Marketing (Columbia, Georgetown). Corporate Identity, Brand Management.

Chris Schoenleb (2001). Battling Marketing Myths: Foxhole Lessons from a Corporate Warrior. (Orlando, FL: Rivercross Pub., 348 p.). Four Decades in Marketing; Responsible for Burger King's "Have It Your Way" Ad Campaign. Marketing.

Jon Spoelstra (1997). Ice to the Eskimoes: How To Market a Product Nobody Wants. (New York, NY: HarperBusiness, 275 p.). Marketing.

Ernest Sternberg (1999). The Economy of Icons: How Business Manufactures Meaning. (Westport, CT: Praeger, 176 p.). Economics--Psychological aspects; Values--Psychological aspects; Imagery (Psychology); Symbolism in advertising.

Jacky Tai, Wilson Chew (2007). Transforming Your Business Into a Brand: The 10 Rules of Branding. (Tarrytown, NY: Marshall Cavendish Business, 192 p.). Former Branding Program Manager with International Enterprise Singapore; CEO of StrategiCom. Branding (Marketing). What it takes to build a brand, traps to avoid; branding strategies in real world .

Richard S. Tedlow (1996). New and Improved: The Story of Mass Marketing in America. (Boston, MA: Harvard Business School Press, 483 p.). Professor (Harvard Business School). Marketing--United States--History; Marketing--United States--Case studies. 

eds. Richard S. Tedlow and Geoffrey Jones (1993). The Rise and Fall of Mass Marketing. (New York, NY: Routledge, 239 p.). Marketing -- Congresses; Export marketing -- Congresses. Papers from a conference held at the University of Reading, UK, in May 1991.

Gerard J. Tellis and Peter N. Golder (2002). Will & Vision: How Latecomers Grow To Dominate Markets. (New York, NY: McGraw-Hill, 340 p.). Marketing--United States; Brand name products--United States.

Jack Trout and Steve Rivkin (2000). Differentiate or Die: Survival in Our Era of Killer Competition. (New York, NY: Wiley. Marketing; Advertising--Brand name products; Brand name products; Competition.

Jack Trout with Steve Rivkin (1996). The New Positioning: The Latest on the World's #1 Business Strategy. (New York, NY: McGraw-Hill, 173 p.). Positioning (Advertising). Sequel to: Positioning / Al Ries and Jack Trout. c1986.

Jack Trout (2001). Big Brands, Big Trouble: Lessons Learned the Hard Way. (New York, NY: Wiley, 223 p.). Brand name products; Success in business; Competition. 

Joseph Turow (2006). Niche Envy: Marketing Discrimination in the Digital Age. (Cambridge, MA: MIT Press, 240 p.). Robert Lewis Shayon Professor, Associate Dean for Graduate Studies at the Annenberg School for Communication (University of Pennsylvania). Consumer profiling; Market segmentation; Marketing--Technological innovations; Customer services--Technological innovations. Emergence of databases as marketing tools,  implications this may have for media, advertising, and society. 

James B. Twitchell (2004). Branded Nation: The Marketing of Megachurch, College, Inc., and Museumworld. (New York, NY: Simon & Schuster, 327 p.). Professor af English (University of Florida). Brand name products--United States--Marketing; Brand name products--Social aspects--United States; Church marketing--United States; Education--Marketing; Museums--Marketing. 

Eds. Alice Tybout and Tim Calkins; foreword by Philip Kotler (2005). Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management. (Hoboken, NJ: Wiley, 352 p.). Harold T. Martin Professor of Marketing, Chairperson of the Marketing Department (Kellogg School of Management); Clinical Associate Professor of Marketing, Co-Academic Director of the Branding Program (Kellogg School of Management). Brand name products; Brand name products--Marketing; Brand name products--Management; Customer relations--Management. Insights, theories, practices in building, leveraging, rejuvenating brands.

Henrik Vejlgaard (2007). Anatomy of a Trend. (New York, NY: McGraw-Hill, 256 p.). Founder of The Competence Company (Copenhagen). Popular culture; Social change; Style (Philosophy); Fads. Inner workings of trends - people, places, motives behind  buying behavior that creates trends.

David Vinjamuri (2008). Accidental Branding: How Ordinary People Build Extraordinary Brands. (Hoboken, NJ: Wiley; 224 p.). Former Brand Manager at Johnson & Johnson and Coca-Cola. =Branding (Marketing)--United States--Case studies; Entrepreneurship--United States--Case studies; Serendipity--United States--Case studies; Businesspeople--United States--Biography. Seven brands (Burt's Bees, Craigslist, J. Peterman, The Art of Shaving, Columbia Sportswear, Clif Bar, Baby Einstein), how their founders followed instincts, broke ‘rules' of marketing (same rules in same ways), beat consumer giants.

Gene Walden and Edmund O. Lawler (1993). Marketing Masters: Secrets of America's Best Companies. (New York, NY: HarperBusiness, 224 p.). Marketing--United States; Success in business--United States.

Rob Walker (2008). Buying In: The Secret Dialogue Between What We Buy and Who We Are. (New York, NY: Random House, 320 p.). Writes the weekly column "Consumed" (The New York Times Magazine). Marketing; Advertising; Consumer behavior. People embrace brands more than ever; create brands; participate in marketing campaigns for favorite brands; motivated consumers spread gospel virally; funnel cultural, political, community activities through connections with brands; "murketing".

Compiled by James K. Weekly and Mary K. Cary (1986). Information for International Marketing: An Annotated Guide to Sources. (New York, NY: Greenwood Press, 170 p.). Export marketing--Bibliography; Export marketing--Reference books--Bibliography; Information storage and retrieval systems--Export marketing--Bibliography; Export marketing--Information services--Directories. 

Douglas West, John Ford, and Essam Ibrahim (2006). Strategic Marketing: Creating Competitive Advantage. (New York, NY: Oxford University Press, 517 p.). Marketing--Decision making; Marketing--Management. How companies seek to create competitive advantage through use of strategic marketing.

Steven Wheeler, Evan Hirsh; foreword by William F. Stasior (1999). Channel Champions: How Leading Companies Build New Strategies To Serve Customers. (San Francisco, CA: Jossey-Bass, 223 p.). Marketing; Marketing--Management.

James Playsted Wood (1971). This Little Pig; The Story of Marketing. (New York, NY: T. Nelson, 192 p.). Marketing.

Jeremy Wright (2005). Blog Marketing: The Revolutionary New Way To Increase Sales, Build Your Brand, and Get Exceptional Results. (New York, NY: McGraw-Hill, 321 p.). Author of Ensight.org. Marketing--Weblogs; Weblogs--Economic aspects. Power of blogs to create a direct line of communication with customers, raise visibility, position organizations as industry thought leaders.

Lester Wunderman (1996). Being Direct: Making Advertising Pay. (New York, NY: Random House, 305 p.). Wunderman, Lester; Advertisers--United States--Biography; Direct marketing--United States.

Roy A. Young, Allen M. Weiss, David W. Stewart (2006). Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence and Business Impact. (Hoboken, NJ: Wiley, 288 p.). Vice President of Development for MarketingProfs; Professor of Marketing at the Marshall School of Business (University of Southern California); Robert E. Brooker Professor of Marketing at Marshall School of Business (University of Southern California). Marketing--United States; Success in business--United States. Connect marketing to company's bottom line, communicate marketing's value to corporate leadership. 

Gerald Zaltman, Lindsay H. Zaltman (2008). Marketing Metaphoria: What Seven Deep Metaphors Reveal About the Minds of Consumers. (Boston, MA: Harvard Business School Press, 230 p.). Emeritus Professor at the Harvard Business School; Managing Director at Olson Zaltman Associates. Consumer behavior; Metaphor. How to overcome not thinking deeply about consumers' innermost thoughts, feelings, find universal drivers of human behavior; how some of world's most successful companies, small firms, not-for-profits, social enterprises leveraged deep metaphors to solve wide variety of marketing problems.

Donald Ziccardi with David Moin (1997). Master-Minding the Store: Advertising, Sales Promotion & the New Marketing Reality. (New York, NY: John Wiley & Sons, 310 p.). Retail trade--Marketing; Advertising; Sales promotion.

Sergio Zyman (1999). The End of Marketing as We Know It. (New York, NY: HarperBusiness, 247 p.). Former Marketing Chief at Coca-Cola. Marketing.

Sergio Zyman with Armin A. Brott (2004). Renovate Before You Innovate: Why Doing the New Thing Might Not Be the Right Thing. (New York, NY: Portfolio, 240 p.). Market segmentation.

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LINKS

American Marketing Association                      http://www.marketingpower.com

Books on Branding from BrandChannel                        http://www.brandchannel.com/images/brand_books_reviews.gif             Launched in 2001 by Interbrand, world’s only online exchange about branding.

KnowThis: For Marketing, Market Research, Internet Marketing           http://www.knowthis.com/                                                                A virtual library for marketing. Includes articles, tutorials, and more on every aspect of marketing -- plans, research, global, internet-based, legal issues, etc. Theoretically it's searchable, but I had problems retrieving anything.

The Marketing Hall of Fame                           http://www.nyama.org/mhf.htm                                                         In 1993 the New York American Marketing Association established the Marketing Hall of Fame® to recognize and honor those brands that have established themselves as true icons by achieving enduring, sustained success in the marketplace and having contributed to the marketing discipline through their pioneering practices. Inductees fall into two classifications - Classic Brands which have enjoyed continuous success for 25 years or more, and Current Brands which have made their marks as brand leaders within their first 15 years of entering into the marketplace.

Marketing Intelligence Service ProductScan Online Database     http://www.productscan.com/home.htm                                         World's largest database of new consumer packaged goods with over 200,000 new product reports spanning over two decades - worldwide new product reporting/analysis/retrieval/statistics and trend tracking.

Marketing Terms.com                                                      http://www.marketingterms.com/                                                    The site started as a collection of definitions and basic information about Internet marketing, but it has grown to include a large index of related sites and articles.