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CONSUMER - Business History
of Non-Cyclical Companies
Interesting Dates
April 12, 1799
- Phineas Pratt received a patent for a "Machine for Making Combs".
1806
- William Colgate, an
English immigrant, Francis Smith, established Smith and Colgate, starch,
soap, candle business at 6 Dutch
Street in New York City; 1813 - Bowles Colgate (brother)
acquired Smith's interest; renamed William Colgate & Company; 1820
- opened wheat-starch factory in Jersey City, NJ (converted to corn
starch factory in 1842); 1857 - Samuel Colgate (son)
assumed control, reorganized as Colgate & Company; 1869 -
Cashmere Bouquet brand first used commercially; 1873 -
first aromatic dental cream in jars; February 28, 1893 -
Colgate & Co. registered "Cashmere Bouquet" trademark (soap, perfumery,
and toilet preparations); first milled perfumed toilet soap; 1896
- introduced collapsible toothpaste tubes; June 19, 1906 -
Richard M. Colgate, Gilbert Colgate, Sidney M. Colgate, Austen Colgate
registered "Colgate's" trademark first used in 1850 (soaps for toilet,
laundry, and household use); 1908 -
incorporated by five sons of Samuel Colgate; 1910 - moved
headquarters to Jersey City, NJ; 1928 - merged
with Palmolive-Peet-Company; renamed Colgate-Palmolive-Peet-Company;
1930 - went public; 1939 - $100 million in sales
of consumer products; 1947 - Ajax cleanser launched;
1953 - name changed to Colgate-Palmolive Company; 1966
- Palmolive dishwashing liquid introduced; 1989 - sales
exceed $5 billion; 1992 - acquired Mennen Company;
2006 - sales in excess of $12 billion.
April 12, 1837 - William Procter, James Gamble started making, selling soap and
candles; August 22, 1837 - formalized their business
relationship by pledging $3,596.47 apiece; October 31, 1837
- formal partnership agreement signed; 1850 - Moon and
Stars began to appear in 1850s as the unofficial trademark; 1859
- P&G sales reached $1 million; 1890 - incorporated;
William Alexander Procter assumed leadership.
May 1, 1860 - Thomas E. Hughes, of
Birmingham, PA, received a patent for a "Shaving Cup"; shaving mug.
August 22, 1865 - William Sheppard, of
New York City, received a patent for "Improved Liquid Soap" ("by the
addition of comparatively small quantities of common soap to a large
quantity of spirite of ammonia or hartshorn is thickened to the
consistency of molasses, and a liquid soap is obtained of superior
detergent qualities").
September 26, 1876 - Fritz Henkel (28) and two partners
founded Henkel & Cie in Aachen, Germany; first product was washing
powder based on water-glass; 1878 - brand name Henkel's
Bleich-Soda and lion, together with paper bag package, formed legally
"deposited" trademark; 1884 - started to sell merchandise
in addition to detergents (colorant ultramarine [laundry bluing agent],
gloss starch, liquid cleaning agent, pomade for cleaning, beef extract,
hair pomade); 1896 - traveling sales staff active
throughout Germany; 1893 - Fritz Henkel (17) joined
company; 1896 - Henkel's Bleich-Soda and lion picture
registered as trademark; 1900 - sales exceeded 10 million
500-gram packets; 1904 - transformed into general
commercial partnership; June 6, 1907 - Persil (per-borate
+ sil-icate), world's
first self-acting detergent, launched (housewives could obtain clean,
dazzling white laundry after boiling it just once, without rubbing and
bleaching); April 23, 1935 - registered Persil as
trademark (preparation for washing, bleaching, and disinfecting
purposes); 1960 - entered USA chemical products
market with acquisition of Standard Chemical Products Inc.; 1977
- acquired General Mills Chemicals Inc. and its international
subsidiaries in Japan, Brazil Ireland (world market leader in
natural-sourced vitamin E, leading manufacturer of copper extraction
products, polyamides, epoxy hardeners in the US); 1984 -
took over adhesives business of Monarch/Adams Adhesives Ltd., became
market leader in Great Britain; 1988 - sales exceeded 10
billion DM for first time; 1997 - acquired Loctite
Corporation, major supplier of do-it-yourself, household adhesives,
leading specialist in engineering adhesives worldwide; sales exceeded 20
billion DM; 2002 - standardized worldwide image, used its
slogan "Henkel – A Brand like a Friend", new corporate design;
2004 - acquired The Dial Corporation, manufacturer of
detergents, consumer products; biggest acquisition in history of company
to date; about 25% of sales now generated in the US.
1879 -
James N. Gamble, son of founder of Procter & Gamble, developed
Ivory Soap - by mistake; too
much air was mixed in with a batch of the company's White Soap; it
floated; Harley Procter,
founder’s son, named soap "Ivory"; read the words "out of ivory
palaces" in the Bible one Sunday in church, seemed a perfect match for
the white soap's purity, mildness, and long-lasting qualities;
first bar sold for about
$.10; 1882 - advertised Ivory Soap as "99 and
44/100% pure" ('unpure' =
uncombined alkali, 0.11%; carbonates,
0.28%; and mineral matter, 0.17%);
1891 - "it floats" adopted as slogan;
January 7, 1908
- P & G registered "Ivory Soap" trademark
first used July 18, 1879 (soap for
laundry, toilet, and
general use).
February 21, 1879
- Zeboim Cartter Patten, Fred F. Wiehl (President), H. Clay Evans, Lew
Owen, Theodore G. Montague founded Chattanooga Medicine Company with
$25,000 in capital in small unpretentious 2-story brick building located
on muddy, unpaved Market Street in heart of downtown Chattanooga; first
product was Thedford's Black Draught, senna based laxative developed in
1840 by Dr. A.Q. Simmons of Snow Hill, Georgia (first year sales of
$35,488); 1882 - acquired rights to second product called
Dr. McElree's Wine of Cardui, preparation or tonic for women based on
sedative, antispasmodic; 1895 - nephews John A. Patten
(joined company in 1884), Zeboim Charles Patten acquired all outstanding
shares; pioneered direct-marketing, advertising techniques (distribution
of tens of millions of Cardui wall calendars, church fans); recognized
value of outdoor advertising; became charter member of United States
Chamber of Commerce; 1939 - Lupton Patten (31), son of
John A. Patten, took over as President; 1941 - formed
Brayten Pharmaceutical Company (products promoted to physicians through
medical journals, medical mailings, detail crew); December 1958
- Alexander Guerry, Jr. (40, nephew) succeeded; name changed to Chattem
Drug and Chemical Company, two divisions created (Chattem Chemicals,
Chattem Consumer Products); 1957 - annual sales of $5
million; September 1978 - name changed to Chattem, Inc.;
1990 - Zan Guerry (son) assumed Presidency; 1991
- sales exceeded $100 million; 1995 - Chattem Chemicals
acquired by Elcat, Inc.; 1996 - acquired Gold Bond,
leading brand of medicated cream and powder, from Martin Himmel, Inc.;
1998 - acquired Ban Anti-Perspirant & Deodorant from
Bristol-Myers Squibb Company; annual sales exceeded $200 million;
largest manufacturer of topical analgesics in U.S.; 2000 -
Ban acquired by The Andrew Jergens Company; 2002 -
acquired Selsun Blue from Abbott Laboratories; 2004 -
adjusted net income of $34.3 million; international sales of
approximately $25 million (about 8% of total revenues).
June 15, 1880
- Frederic and Otto F. Kampfe, of New York, NY, received a patent for a
"Safety-Razor" ("simple and durable in construction, of small first
cost, compact in form, and adapted to be used without soiling the
fingers of the user").
1886
- Samuel Curtis Johnson bought parquet flooring business of Racine
Hardware Company (Racine, WI); 4 employees, first year net profits:
$268.27; 1888 - introduced Johnson's Prepared Wax,
first national advertising; 1892 - Herbert F. Johnson, Sr.
(son) joined company; 1906 -
name changed to S.C. Johnson & Son;
1956 - launched Glade (to banish cooking, tobacco odors from
homes); March 12, 1957 - registered "Glade" trademark
first used March 18, 1956 (household deodorant); 1970 -
introduced Edge; entered personal care product market; August 18,
1970 - registered "Edge" trademark first used August 21, 1968
(shave cream); October 1987 - went public; sales exceeded
$2 billion; January 1993 -
acquired Drackett Co. from Bristol-Myers Squibb Co. for $1.15 billion
(ten times larger than any previous acquisition) - Windex®, Drano®,
Vanish® brands; January 1998 - acquired DowBrands unit
from Dow Chemical Co. for $1.13 billion (Ziploc®,
Saran Wrap®, Fantastik® brands); altered logo, ads: "S.C. Johnson--A
Family Company" (vs. "S.C. Johnson Wax").
1886 - J.T. Robertson and Gurdon Hicks Childs
introduced Bon Ami brand household soap (original formula of feldspar
and soap), made by Robertson Soap Co. of Manchester, CT; 1892
- William H. Childs, William Henry Harrison Childs (cousin) formed Childs
and Childs, acquired exclusive rights to Bon Ami; 1897 -
company name changed to Bon Ami Co.; 1903 - Ben Austrian,
artist, created trademark 'chick'; October 1, 1912 - registered "Bon Ami" trademark first used July 5,
1892 (scouring-soap); 1955 - acquired by
United Dye & Chemical Corp.; 1963 - acquired by Lestoil
Products, Inc.; 1970 - entire advertising budget under
$200,000 (1950s - $1 million annually); 1971 - acquired by
Faultless Starch Co. for about $1 million (market share around 1%);
1974 - company name changed to name to Faultless Starch/Bon
Ami Co., stressed environmentalism as a selling point for product;
2002 - third place in cleanser market, about 5% share.
1887 - Tomiro Nagase opened Nagase Store in Tokyo, Japan
(introduced Kao Soap, quality toiletry soap); 1940 -
established Nihon Yuki Company; 1949 - renamed Kao Soap
Company; 1985 - renamed Kao Corporation.
1895 - Frederic Martin Sr. founded
Columbus Washboard Company,
built washboards for resale in his backyard in Columbus, OH;
February 5, 1907 - received a patent for a "Washboard"
("improved metallic plate having a series of staggered projections upon
the face thereof...adapted for use as a rubbing-plate for
washboards...so as to effetcually wash the clothes rubbin thereon");
1925 - Frederic Martin Jr. acquired assets of Company from
his father; 1941 - peak year, sold 1,287,757 washboards; 1926 to
1955 - total washboards produced, sold exceeded 15,000,000;
1955 to 1975 - washboard sales declined to total of
5,000,000; 1926 to 1987 - produced, sold over 23,000,000
washboards; late 1960s - only original washboard
manufacturer in United States; 1987 - Pat Taylor (niece)
inherited business; 1998 - acquired by George K. Richards,
president of Columbus-based wholesale-pharmaceutical company, in
partnership with six friends.
January 22, 1895 - Lever Brothers, Limited registered
Lifebuoy Common Soap trademark.
February 18, 1896 - Black American inventor, Henry Grenon
received a patent for a "Razor Stropping Device"; designed to
handle razor while stropping it, provided for razor to
automatically turn on its back when direction of motion of travelers reversed.
December 29, 1896 - William Waltke & Co., St. Louis, MO,
registered "Lava" trademark first used September 1893 (soap).
1898 - B. J. Johnson
Soap Company of Milwaukee, WI introduced a soap made of palm and olive
oils (named Palmolive); July 18, 1916 - registered
"Palmolive" trademark (face and greaseless creams, talcum and face
powders, and shampoo preparations); 1917 - name changed to Palmolive
product so successful); 1927 - merges with Peet Brothers
Co. (Palmolive-Peet).
September 28 ,
1901 -
King Camp Gillette (traveling
salesman for the
Baltimore Seal Company)
and William Emery Nickerson (MIT-trained inventor)
founded
American Safety Razor Company
to sell razor blades (stamped steel disposable blades vs. forged blades)
in multiple packages, with razor handle a one-time purchase;
July
1902 - name changed to
Gillette Safety Razor Company;
October 1903 - first ad
appeared in Systems Magazine.
November 3, 1903
- Lambert Pharmaceutical Company (St. Louis, MO) registered the
'Listerine' trademark (liquid chemical or medical preparation
manufactured by us under a private formula and more especially known as
an antiseptic [disinfectant, or germacide, and as such it is employed in
dental practice as a tooth and mouthwash for its antiseptic and
prophylactic effect, and also as a detergent and medical wash and lotion
in treating diseased conditions of the skin and as a toilet preparation
in all matters of personal hygiene].
November 15, 1904 -
King C. Gillette, of Brookline, MA, received patent for a "Razor" ("particularly
applicable to razors of the safety type"); safety razor and safety
blade; sold 90,000 razors, over 12 million blades; September 1, 1908
- Gillette Safety Razor Co. registered "Gillette" trademark
first used May 16, 1908 (shaving
brushes).
November 28, 1905
- Church & Dwight Company registered "Arm & Hammer " trademark
first used in 1874 (saleratus,
bicarbonate of soda, and sal-soda).
1908 -
Dr. John Breck developed one of first liquid shampoos in United States,
in Springfield MA; 1930 - introduced first ph-balanced
shampoo; 1932 - advertising for brand began; sold
exclusively to beauty salons in New England; 1936 - Edward
Breck (son) assumed management control; 1946 - began
national advertising, mass distribution; introduced "Breck Girls"
advertising art campaign (original drawings by Charles G. Sheldon; ran
until 1978); August 23, 1949 - John H. Breck, Inc.
registered "Breck Brilliant" trademark first used December 1941
(preparation for the treatment of the hair); August 22, 1950
- registered "Breck" trademark first used February 4, 1931 (hair
shampoos); 1963 - acquired by American Cyanamid;
1990 - acquired by Dial Corp; July 2002 -
licensing rights acquired by Himmel Group.
1910 - Phillip Drackett (56), former pharmacist, enetered
bulk chemical brokerage business in Cincinnati, OH; 1915 -
incorporated P. W. Drackett & Sons Co.; sold chemicals (lye, ammonia,
epsom salt); 1922 - introduced Drano - first consumer
product, developed from lye (corrosive cleaner made by leaching wood
ashes); name changed to Drackett Chemical Co.; 1933 - name
changed to Drackett Co.; 1935 - introduced Windex, first
successful glass cleaner on market; 1957 - launched
Twinkle brass and silver polishes; 1958 - acquired Judson
Dunaway Corp. (Vanish, toilet bowl disinfectant, Delete stain remover);
1965 - sales of $58.5 million, acquired by Bristol-Myers;
1966 - introduced Liquid Drano; 1969 -
acquired, aggressively promoted Renuzit solid air freshener; 1992
- acquired by S. C. Johnson for $1.5 billion = merger of 1st and 5th
competitors in polishes, sanitation goods.
May 3, 1913 - Edward Hughes (seller of wood, coal, grain
hay), Charles Husband (bookkeeper at paper-bag factory), William Hussey
(miner, only one with any practical knowledge of chemistry), Rufus Myers
(lawyer), Archibald Taft (president of local Harbor Bank) invested $100
apiece to set up Electro-Alkaline Company, America's first
commercial-scale liquid bleach factory in Oakland, CA; plan was to
convert brine available in abundance from nearby salt ponds of San
Francisco Bay into sodium hypochlorite bleach, using a sophisticated and
technologically demanding process of electrolysis; August 13, 1913
- Abel M. Hamblet, engineer for equipment supplier, suggested name
"Clorox" for new product, from words "chlorine" and "sodium hydroxide"
(combination formed bleach's active ingredient); 1914 -
named their product Clorox® bleach; February 16, 1915 -
Electro-Alkaline Company registered
"Clorox Liquid Bleach Cleanser Germicide" trademark first used July 15,
1914 (bleaching, cleansing, and antiseptic compounds);
1916 - distribution
throughout San Francisco Bay Area; sales of $14,237; 1921
- company went public; 1922 -
reincorporated as Clorox
Chemical Corporation; 1928 - name changed to Clorox
Chemical Co.; 1953 - first television commercials
aired; largest share of U.S. household bleach market;
1957
- name changed to The Clorox
Company; annual sales over $40 million; August 1957
- acquired by Procter & Gamble Company; January 2, 1969 -
company gained full, formal autonomy as publicly held corporation (U.S. Supreme Court ruled that Procter & Gamble had to sell The Clorox
Company because of monopoly in production, sale of household liquid
bleaches); 1974 - minority position acquired by Henkel to facilitate production, sale of products for household, bulk
consumers in the US, Canada, Puerto Rico.
September 23, 1913 - Philip J. Brady, pan salesman,
registered "Brillo" trademark first used January 15, 1913 (aluminum
cleansers).
September 19, 1916
- George A. Bunting (Baltimore, MD) registered "Noxema Skin Cream"
trademark first used November 1, 1914 (medicine for the skin);
1920 - first
Noxzema Chemical Company factory opened in Baltimore;
1960 - launched CoverGirl Cosmetics; 1966 - name
changed to Noxell; February 28, 1967 - Noxzema Chemical
Company registered "Cover Girl" trademark first used September 10. 1959
(medicated makeup); 1989 - acquired by Procter & Gamble
for $1.3 billion.
1917 - Irwin W. Cox, aluminum pot salesman,
invented pre-soaped steel-wool pad to clean pots; his wife gave name S.O.S.
(Save Our Saucepans); January 20, 1920 - registered "SOS"
trademark first used January 1, 1919 (cleanser and polish).
1921 - Engineer Max Braun founded engineering shop in
Frankfurt/Main, Germany; 1923 - began producing components
for radio sets; 1929 - one of first to combine receiver,
lodspeaker in single unit; became leading radio manufacturer; 1932
- incorporated radio, record player in one set; 1938 -
1,000 employees; 1950 - first electric shaver; 1951
- Albert, Erwin Braun (sons) took over; 1962 - introduced
"sixtant" electric shaver; broke sales records; 1963 -
began oral care product line; December 1967 - acquired by
Gillette Company; 1988 - 100 millionth Braun shaver
produced; 1991 - introduced electric toothbrush; sales
exceed 2 billion DM; 1998 - Braun AG converted to GmbH;
2005 - acquired by Procter & Gamble.
August 15, 1922 - P. W. Drackett & Sons Company registered
"Drano" trademark first used January 1921 (Use Upon a Chemical for
Cleansing Drains, Sinks, Washbowls, etc.).
April 24, 1923
- Jacob Schick, of Jersey City, NJ, received a patent for a "Safety
Razor" ("adapted to use what are commonly known as 'wafer blades'");
1925 - founded Magazine Repeating
Razor ("to use the principles of repeating firearms in a safety razor
not much larger than a good-sized fountain pen") to market shaving
device;
May 18, 1926
- Jacob Schick, of Jersey City, NJ, received a patent for a "Razor and
Blade Holder Therefor" ("improved safety razor"); assigned to Repeating
Razor Company (NJ); March 1. 1927 - Schick Incorporated
registered "Schick" trademark (safety razors and razor blades); December 13, 1927 - received patent
for a "Safety Razor" ("adapted to be folded to form an elongated compact
form for easy packing and convenient carrying");
July 23, 1929
- Jacob Schick, of Stamford, CT, received a patent for a "Shaving
Implement" ("a shear plate that rests against the skin and has a
cutter operating under the plate to cut the hairs"); electric razor;
March 18, 1931
-
Schick Inc. marketed first electric
razor; March 24, 1931 - received patent for a "Safety
Razor ("to provide a blade feeding device which is not subject to
jamming"); assigned to Repeating Razor Company;
May 19, 1931 - received patent for
"Shaving Equipment" ("to provide a neat compact razor case with a feeding
means for the blades").
1923 - Clinton Odell, lawyer and insurance agent,
founded Burma-Vita Corporation in Minneapolis, MN (named for cajeput
oils, camphor, cassia from Malay
peninsula and Burma in liniment product created by Robert Odell,
father, for use by sick customers); formulated brushless shaving cream,
Burma-Shave (created by chemist Carl Noren to improve upon Lloyd's
Euxesis, British product that was first brushless shaving cream);
1925 - Allan Gilbert Odell (son), starting with $200, advertised
product on six small, red wooden roadside signs, with rhymes, arranged
in sequence (about 100 feet apart) along Minnesota highways 65 and 61;
1926 - sales rose from virtually nothing to
$68,000; 1930s - sales topped $3 million; December
21, 1948 - Burma-Vita Corporation registered "Burma-Shave"
trademark first used January 1, 1926 (shaving cream to be used before
shaving); became number two seller of men's
shaving cream; February 1963 - acquired by Phillip
Morris; 1966 - Burma-Shave signs disappeared from
America's highways; 1979 - Burma-Shave Division acquired
by American Safety Razors (Leonard Odell, president).
June 15, 1926 - Whistle Bottling Company (Johnsonburg, PA)
registered "Spic and Span" trademark (washing and cleaning compound in
crystal form with incidental water-softening properties); 1945
- acquired by Procter & Gamble; August 30, 1949 - Procter
& Gamble registered "Spic and Span" trademark (soluble cleaner,
cleanser, and detergent), January 2001 - acquired by
Shansy Group; Spic and Span Company formed (Irvington NY).
1928 - County Chemical Co. Ltd. of
Birmingham, England created Brylcreem Original (protein enriched hair
cream for mature men);
November 3, 1942 - County Perfumery Company, Inc. registered
"Brylcreem" trademark first used June 1, 1937 (hair dressing and tonic);
first mass-marketed men’s hair product.
January 31, 1933 - Drackett Chemical Company (Cincinnati,
OH) registered "Windex" trademark first
used July 22, 1932 (liquid cleaner for
glass and vitreous surfaces).
October 10, 1933 - Procter & Gamble introduced
Dreft, first detergent with synthetic surfactants (synthetic
surface-active agents) for home use; eliminated problems associated with
soap (used to clean clothes for nearly 2,000 years, but poor performance
in hard water); discovery of detergent technology - result of P&G
researchers' creating special two-part "miracle molecules," one end of
which pulled grease and dirt out of clothes while the other clung to
water, suspending dirt until it could be washed away;
September 19, 1944
- registered "Dreft" trademark first used October
10, 1933 (Sudsing Cleaner, Cleanser, and Detergent).
June 14, 1932 -
Tampax Incorporated registered "Tampax" trademark first used December 1,
1931 (sanitary absorbent tampons); September 12, 1933
- Dr. Earle C. Haas, of Denver, CO, received a patent for a "Catamenial
Device"; tampon devised from compressed surgical cotton; October
16 , 1933 - patent, trademark
acquired by group headed by
Gertrude
Tenderich, Denver businesswoman, for
$32,000; January 2, 1934 - established Tampax Sales
Corporation; 1936
- formed partnership with Ellery W. Mann; organized Tampax, Inc.;
acquired rights to produce, market tampons based on Haas patent;
March 7, 1936 - Tampax Incorporated; July 26, 1936
- first ad appeared in "American Weekly", Sunday newspaper supplement;
1984 - name changed its name to Tambrands Inc.; 1997
- acquired by Procter & Gamble for $1.85 billion.
March 9, 1937 - Jacob
L. Barowsky (Adell Chemical Co.) registered "Lestoil" trademark first
used September 24, 1936 (cleansing composition in liquid form added as
an aid to aqueous cleansing compositions used in laundries); June
1996 - acquired by Clorox Co.
March 16, 1937
- Shulton Inc. (founded 1934 by William Lightfoot Schultz) registered "Old Spice" trademark
first used August 26, 1936 (shaving cream, toilet
soaps, soap pastes, shampoo soaps; June 1990 - acquired by Procter & Gamble.
July 13, 1937
- Leroy Lind, of Rockford, IL, received a patent for the "Art of Water
Softening" ("improved method of and apparatus for softening water
for domestic purposes using regeneratable granulated mineral"); Servi-Soft water softener.
October 1, 1946 - Procter &
Gamble registered "Tide" trademark first used October 9, 1945
(sudsing, soap-like detergents in solid
[non-liquid] form for household and laundry purposes); test marketed Tide detergent (combination of synthetic
surfactants and "builders" created in 1943); 1949 -
expanded nationally; first advertising theme, "Cleaner than any soap,"
replaced with "Tide's in, Dirt's out"; achieved market leadership three
months after going national, has never lost that leadership; 1984
- Liquid launched; 1988 - Tide with Bleach launched;
1990s - Ultra Tide Powder and Liquid and Ultra Tide Powder
and Liquid with Bleach rolled out nationally; product line expanded with
Tide Compact Liquid polybag refills, Compact Liquid with Bleach.
1947 -
Colgate introduced Ajax Cleanser and Fab Detergent; January 28,
1947 - Colgate-Palmolive registered "Ajax" trademark first used
in 1904 (soap and household cleanser); March 14, 1950
- Colgate-Palmolive registered "Fab" trademark
first used January 29, 1920 (sudsing cleaner [cleanser ] and detergent
and for soaps for laundry and household use).
1949 -
Ivan D. Combe founded Combe Incorporated; 1950 - created
Clearasil; first effective acne medication ever introduced for
teen-agers; worked a distributor, sales manager, advertising director;
became number one in its industry; August 17, 1954 -
Clearasil Incorporated registered "Clearasil" trademark first used March
7, 1950 (pharmaceutical preparation-namely, a greaseless medication for
external application to pimples and acne); 1961 - acquired
by Richardson-Vicks; June 10, 1975 - Combe Incorporated
registered "Johnson's Odor-Eaters" trademark first used February 21,
1973 (foot deodorizing products-namely, deodorizing insoles); July
25, 1983 - Combe Incorporated registered "Grecian Formula 16"
trademark first used December 30, 1970 (cosmetics - namely, hair
coloring preparations).
1955 -
Procter & Gamble Co. introduced Crest toothpaste with active ingredient
Fluoristan (P&G trade name for a combination of stannous fluoride and a
fluoride-compatible polishing agent).
1956 -
Procter & Gamble introduced Comet cleanser.; 2001 - sold
to Prestige Brands.
December 29, 1959
- Armour and Company, Chicago, IL, registered "Dial" (bath and toilet
soap) trademark.
February 2, 1960
- Gillette Company registered "Right Guard" trademark (deodorants and
personal use).
April 3, 1962
- Procter & Gamble Company registered "Head & Shoulders" trademark;
(hair shampoo).
April 3, 1973
- Francis W. Dorion, of Hingham, MA, received a patent for a "Dual Razor
Blade Assembly"; assigned to The Gillette Company (Boston, MA).
September 21, 1982 - Gold
Bond Sterilizing Powder Co. registered "Gold Bond" trademark first used
January 15, 1908 (Medicated Skin Powder); March 1990 -
acquired by martin Himmel Inc. from Block Drug Company for $1 million;
became #1 Medicated Powder in US (69% category share); 1995
- sales of $30 million; April 1996 - acquired by Chattem
Inc. for $40 million.
1984 -
Roxanne Quimby, Burt Shavitz teamed up in Maine to sell candles made
from beeswax created as by-product of Burt's honey business; first year
sales of $20,000; 1991 - incorporated, made half a million
candles a year, natural soaps, perfumes cooked on gas stoves; introduced
lip balm (best-selling product); 1994 - moved to
Creedmoor, NC, focused entire product line on personal care (50
products); 1998 - annual sales over $8 million, more than
100 distinct items in product line sold in over 4,000 outlets; late
1999 - Quimby bought out Shavitz for $130,000; 2003
- 80% stake acquired by AEA Investors for $141.6 million; 2006
- sales topped $250 million; 2007 - leading manufacturer
of Earth-friendly natural personal care products (150 products carried
in nearly 30,000 retail outlets); November 2007 - acquired
by Clorox for $913 million.
September 13, 1996
- The Gillette Company announced about $7 billion merger with battery
maker Duracell (sales of $2.3 billion); became Gillette's second
best-selling product line.
January 28, 2005
- Procter & Gamble announced planned acquisition of Gillette Company for
$57 billion; largest consumer products company in world; largest
acquisition in nation since J.P. Morgan Chase acquired Bank One for $60
billion.
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Gillette Company; Razor industry--United States; Consolidation and
merger of corporations--United States.
(Gillette), Gordon McKibben (1998).
Cutting Edge: Gillette's
Journey to Global Leadership (Boston, MA: Harvard Business School
Press, 429 p.). Gillette Company; Razor industry -- United States;
Consolidation and merger of corporations -- United States.
(Gillette), James M. Kilts, with John F. Manfredi and Robert Lorber (2007).
Doing What Matters: The Revolutionary Old-School Approach to
Business Success -- and Why It Works. (New York, NY: Crown
Business, 336 p.). Former Chairman and CEO of the Gillette
Company, former CEO of Nabisco and Kraft; Formerly Senior Vice
President of Investor Relations and Corporate Affairs at Gillette
Company, Former Executive Vice President at Nabisco; Associate
Professor (University of California at Davis). Gillette;
Management; Organizational effectiveness; Success in business;
Executives--Biography. Business fundamentals, personal attributes
for success: 1)
intellectual integrity; 2) emotional engagement, enthusiasm; 3) action; 4) 'Total Brand Value' framework
for achieving better, faster, more complete results than competition.
(Ice), Joseph C. Jones, Jr. (1984).
America's Icemen: An
Illustrative History of the United States Natural Ice Industry,
1665-1925. (Humble, TX: Jobeco Books, 169 p.). Ice industry--United
States--History.
(Ice), Gavin Weightman (2002).
The Frozen-Water Trade. (New
York, NY: Hyperion, 254 p.). Ice industry--North America--History.
(Ice), Carl Seaburg and Stanley Paterson (2003).
The Ice King:
Frederic Tudor and His Circle. (Boston, MA: Massachusetts Historical
Society, 256 p.). Former Librarian of Crane Theological School, Tufts
University; Co-minister with Kenneth Patton of the Charles Street
Meeting House in Boston; and Curator of Manuscripts at the
Andover-Harvard Theological Library, Harvard Divinity School. Tudor,
Frederic, 1783-1864; Industrialists United States Biography; Ice
industry United States.
(Larkin Co.), Daniel I. Larkin (1998).
John D. Larkin, Business
Pioneer. (Amherst, NY: D. I. Larkin, 212 p.). Larkin, John D.,
1845-1926; Larkin Co.--History; Industrialists--United
States--Biography; Soap trade--United States--History; Cleaning
compounds industry--United States--History.
(Mennen), Alfred Lief (1954).
The Mennen Story. (New York, NY: McGraw-Hill, 89 p.). Mennen
Company.
(Procter & Gamble), Alfred Lief (1958). It Floats; The Story of
Procter & Gamble. (New York, NY: Rinehart, 338 p.). Procter & Gamble
Company.
(Procter & Gamble), Oscar Schisgall (1981).
Eyes on Tomorrow: The
Evolution of Procter & Gamble. (Chicago, IL: J.G. Ferguson, 295 p.).
Procter & Gamble Company--History; Soap trade--United States--History.
(Procter & Gamble), eds. of Advertising Age (1988). Procter &
Gamble : The House That Ivory Built. (Lincolnwood, IL: NTC Business
Books, 234 p.). Soap Trade, Procter & Gamble Company-History.
(Procter & Gamble), Alecia Swasy (1993).
Soap Opera: The Inside
Story of Procter & Gamble. (New York, NY: Times Business, 378 p.).
Assistant Managing Editor for Business (St. Petersburg Times). Procter &
Gamble Company; Soap trade--United States. (Procter & Gamble), Davis
Dyer, Frederick Dalzell, Rowena Olegario (2004).
Rising Tide: Lessons
from 165 Years of Brand Building at Procter & Gamble. (Boston, MA:
Harvard Business School Press, 467 p.). Partners (Winthrop Group),
Assistant Professor of History (Vanderbilt University). Procter & Gamble
Company--History; Brand name products--United States--Case studies;
Product management--United States--Case studies; Soap trade--United
States--History.
(Procter & Gamble), John Pepper (2007).
What Really Matters: Service, Leadership, People, and Values.
(New Haven, CT: University Press, 305 p.). Former Chairman and CEO,
Procter & Gamble. Pepper, John, 1938- ; Procter & Gamble
Company--History; Success in business; Organizational effectiveness.
1) continuous change, innovation, renewal
- growth, sound leadership; 2)
preparedness to alter perspective, rethink assumptions, change course
- central to understanding customer needs, controlling costs, developing talent, organizing global businesses, supporting
communities; 3) listen to and respect the customer, engender personal
accountability, passionate ownership, encourage diversity, create
vibrant, trusting institution that incorporates employees and their
families.
(Procter & Gamble), A.G. Lafley & Ram Charan (2008).
The Game-Changer: How You Can Drive Revenue and Profit Growth with
Innovation. (New York, NY: Crown Business, 336 p.). chairman and
CEO of P&G;. Procter & Gamble Company; Leadership; Management; Creative
ability in business; Organizational effectiveness; Corporations --
Growth. Past 7 years: Procter & Gamble has tripled profits;
significantly improved organic revenue growth, cash flow, operating
margins, averaged earnings per share growth of 12%, integrated
innovation, created new customers, new markets; how P&G,
companies such as Honeywell, Nokia, LEGO, GE, HP, DuPont have become
game-changers.
(Spic and Span Company), Robert W. Stenglein (2004).
The Spic and Span Story. (Larkspur, CA: Woolcott Press, 258 p.).
"Son of Spic and Span". Spic and Span; Detergent Industry; Cleaning
Supplies.
(Christr. Thomas & Bros.), John Somerville (1991).
Christopher Thomas, Soapmaker of Bristol: The Story of Christr. Thomas &
Bros., 1745-1954. (Bristol, UK: White Tree Books, 121 p.).
Thomas, Christopher James, 1807-1894; Christr. Thomas & Bros.--History;
Soap trade--England--Bristol--History; Soap
factories--England--Bristol--History;
Businessmen--England--Bristol--Biography; Bristol (England)--Economic
conditions.
___________________________________________________
Business History Links
Ivory Project: Advertising Soap in America
http://www.americanhistory.si.edu/archives/ivory/
Selection of 1,600 advertisements and related ephemera, 1838-1998,
features a representative sample of print advertising for Ivory soap,
one of the nation's longest-lived, branded consumer products.
Complementing the Ivory materials are examples of advertising,
advertising cards, soap wrappers, coupons, pamphlets, and similar
ephemera produced for other soap brands and related products. Like the
Ivory ads, these marketing materials – for brands such as Kirkman’s,
Fairbank’s Gold Dust, Breck, and Pears’ – frequently use images of
housecleaning, bathing, women, and children. |